What is SEO?
SEO is what enables anyone searching with Google (which is basically everyone) to find your business. Google will view and analyze your website and determine if it is worth showing to their customer. Their job is to show the best search results and ours is to make sure Google sees your business as the best result.
Why is it so important?
A website with no clicks is worthless. SEO is the tool for your business to make your website pop and grow your business exponentially. It is not to change your website entirely, but to build it in a way that it makes Google and your customers happy.
This image was generated using AI, learn more about that here.
What all does SEO for Business require?
The first steps are the basics
- A secure website: Having an insecure website is a problem. So much so most people will leave as soon as they see the insecure banner, and who can blame them?
- Speed: Your website needs to be fast. This means Google and customers are not going to have to sit and wait for your page to load.
- Content: SEO for your business comes down to your website needs to appeal to people and Google. It needs good imagery, strong information on your business, purpose, customer stories or ratings, and a good structure. How often do you stay on a site when it’s hard to navigate to what you need?
Then there’s the technical aspect
- Use of headings: It’s important to tell Google what is important.
- Keywords: Keywords are used to list out what the message is on a page or blog post. This allows search engines to show their customers the right results for their search.
- Mobile Friendly: A lot of people use their phones to find websites. Ensuring your website is optimized for mobile boosts your SEO and business significantly as it will most likely be a large portion of your customer base.